The Challenge: What Our Client Needs
- Eng1ine Fitness (herein referred to as the “Client”) is a Fitness & Nutrition Facility located in Birmingham, AL.
- The client is seeking to generate more leads from the Internet and improve their online presence with Google Business Profile (fka “Google My Business”), their Website, and Review Management.
- The client hopes to capture more leads, to nurture those leads with an automated lead nurture system (aka. a “CRM”), and to close more deals using the Internet as an outlet.
- The managing party, DM Holdings Inc. (herein referred to as the “Agency”), is providing the Client with a number of resources for free including (but not limited to):
- Elegant Themes: https://www.elegantthemes.com/
- HighLevel Sales & Marketing Platform: https://www.gohighlevel.com/
- Hosting via DreamHost: https://www.dreamhost.com/
Our Proposed Solution
- Website Design
- The Agency will improve the appearance of the Client’s website, increasing conversion rates on online forms, surveys, and sales funnels.
- WordPress and Elegant Themes are included for free.
- Google Business Profile (fka “GMB”) Management
- The Agency will improve the appearance of the Client’s GMB listing on Google Search, increasing organic traffic to their website.
- Review Management
- Together, the Client and the Agency will reach out to clients (past, present and future) and ask for reviews on Google, improving SEO.
- Search Engine Optimization (SEO)
- The Agency will improve SEO ranking, increasing organic traffic and placing the Client’s brand at the top of Google Search results by building an SEO strategy.
- Establish site authority with keywords, backlinks, and reviews.
- Customer Relationship Management (CRM)
- The Agency will create an automated lead nurture system using our CRM.
- It’s recommended that all sales agents are trained in lead nurture using spreadsheets before attempting to use the CRM.
- Support and Training are included.
- The CRM is a performance tool that is designed to automate your sales process.
- This “set it and forget it” type of system works wonders for business owners with a busy schedule who don’t have time to respond to hundreds of messages every day.
- Maintenance
- Includes the cost of maintaining the Client’s website, GMB listing, Review Management, and SEO.
- Typical maintenance fees are ~$79/month.
- Annual plans are available:
- Comes with 2 months free
Below are some examples of premade layouts from the https://www.elegantthemes.com/layouts/health-fitness/fitness-gym-home-page that we will be using. Note that we will be editing these templates to match the Brand Kit. Also, we will be using GHL to create sales funnels, forms and surveys that we will utilize on the website.
This solution will require the following resources:
- Domain Registration (DNS Services)
- Domain Registration and DNS Services are a necessary component to all websites and web-based systems. The Agency will need an NS record pointing to DreamHost in order to manage the Client’s DNS records.
- Google Business Profile (previously “GMB”)
- Google is the first place that US consumers go to find business. Improving your Google Business listing is the first step in increasing organic traffic.
- Web Hosting
- VPS Hosting on DreamHost (or Bluehost for annual plans).
- Your host is where your website lives. Improving the quality of your hosting plan can increase your website’s performance, which can lead to more sales.
- VPS Hosting on DreamHost (or Bluehost for annual plans).
- WordPress
- WordPress is a Content Management System (CMS) that is designed to remove the need for hand-written code.
- Optimized with WP-Optimize
- WordPress is a Content Management System (CMS) that is designed to remove the need for hand-written code.
- Elegant Themes
- Elegant Themes is a company that designs WordPress themes and plugins that make it easier for developers to design and manage your site.
- HighLevel
- HighLevel is an All-in-One Sales & Marketing platform that is designed to automate the lead nurture process and improve the manageability of leads in a sales pipeline for multiple sales agents.
- Automated Lead Nurture
- Appointment Scheduling & Reminders
- Social Media Management
- Review Management
- HighLevel is an All-in-One Sales & Marketing platform that is designed to automate the lead nurture process and improve the manageability of leads in a sales pipeline for multiple sales agents.
- Twilio
- Twilio is a company that provides A2P 10DLC (Application-to-person 10-digit long code) calling and SMS services.
- Mailgun
- Mailgun is an IMAP/SMTP service that is used to send emails during an email marketing campaign.
- SEO Platforms
- SEO Platforms are designed and built to help you monitor the health of your site, monitor backlinks, build domain authority, answer questions, visualize your search map, and more!
- Does not require ownership verification
- Moz
- BrightLocal
- Requires ownership verification
- Yext
- Ahrefs
- The Hoth
- Does not require ownership verification
- SEO Platforms are designed and built to help you monitor the health of your site, monitor backlinks, build domain authority, answer questions, visualize your search map, and more!
- The Hoth
- Media
- Notice: If you did not provide visual media assets (image or video) for the media placeholders on your templates, stock images or videos will be used instead.
- A one-time copywriting service is included in the price of a page or a funnel but does not include content that requires regular maintenance (such as listings).
- Content that does require regular maintenance will require a Content Strategy & Content Management and is billed at a rate of $250 per month unless the content is updated via API.
- Any unused time or assets will roll over into the following month or convert to social media and/or paid ads.
- Freelance copywriting services are available at $30 per page.
- One-time services such as freelance copywriting services do not require Content Management and are billed separately.