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Adding Products to Your Site

Whether you're running an online store or a single-page sales funnel, you'll need to add products to your site regularly. This can be a daunting task, especially if you're starting from scratch. In this lesson, we'll give you some tips on how to add products to your site quickly and easily.

Since it's easier to add products to single page funnels, we will start there and then move on to larger inventories.

Getting Started

In this lesson, we're going to use Stripe as our payment processor. If you are using another payment processor, simply use your payment processor of choice to create product if necessary.

You will need:


Sign up for a Stripe account at

Adding Products With Stripe

In order to create products, you will first need to integrate ImgFunnels with Stripe. If you have not yet done so, navigate to Settings > Integrations and then connect Stripe.

Once you've connected your Stripe account, you can add products by navigating to Payments > Products. Your products are managed by ImgFunnels, so there's no need to create products directly in Stripe. 

Adding Products to Your Funnel

Tip: You can create Free Trials for products with recurring payments (or subscriptions) and collect payments from users once their trial has ended. Make sure you provide your users with a way to manage their billing info by going to your Stripe Dashboard and creating a Customer Portal from Settings > Billing > Customer Portal.

Single-Page Funnels

Single-Page Funnels are sales funnels in their purest form. The goal of a sales funnel is to reduce the number of actions that a user has to take in order to purchase a product. The fewer actions that the user has to take, the more likely they are to convert! There are two types of order forms: One-Step Order and Two-Step Order. Once you have added a product to your Funnel or Website, you can then add an Order Form and your product will show up in the checkout.

You can also add Bump Products* by going to the Order Form Settings > Advanced area and selecting a Bump Product. A Bump Product is a form of upsale that is designed to catch your customer's attention while they have a form of payment in-hand.

* What is a Bump Product?

A Bump Product is an upsell that you can place on your Order Forms. Upsells are highly effective at raising your Average Order Value (or AOV).

Tip: If you create a Free Trial, make sure you have a way for your customers to manage their subscriptions. You can create a Customer Portal by navigating to your Stripe Dashboard and going to Settings > Billing > Customer Portal. From there, you can create a link to your Customer Portal, which you should share with your customer. In ImgFunnels, we place your Customer Portal in the sidebar located under Billing.

Tip: Add a Bump Product to your Order Form to increase your AOV.

Online Stores

In ImgFunnels, Cart Mode* offers a way to purchase multiple products, but if you have over 20 products products or products with more than 7 variants**, you might want to consider using an online store.

* What is Cart Mode?

In your Order Form, go to Advanced Settings and search for "Main Product Options". Cart Mode allows your customer to select one or more from a list of products at checkout.

** What are Variants?

Variants are different variations of a single product. For example, different sizes and/or colors.

In the next lesson, Inventory Management, we will cover adding products to a WordPress site with WooCommerce, an e-Commerce plug-in designed to help you manage online stores.

Tip: You may not need to use an online store if your shop has less than 20, or so, products. It depends on how you want to manage your checkouts. If the single-page checkout suits you, then you should use it! On the other hand, if you need a more traditional e-Commerce shop with rows of products and a standalone cart, you should use something like WooCommerce.