Reputation Management
Reputation management is the process of monitoring, protecting, and improving your company's or your own personal reputation. It's important to have a good reputation so that customers will want to do business with you, and so that you can attract and retain the best employees.
Following these tips can help you maintain a good reputation and prevent or resolve reputation problems.
Getting Started
There are a few key things you can do to manage your reputation:
Send Review Requests
Monitor what's being said about you or your company online
Respond quickly and appropriately to any negative comments or reviews
Proactively manage your online presence.
Foster positive relationships with customers, employees, and others.
Yext
Yext is a powerful tool for managing your online reputation. With Yext, you can control how your business appears across the web, including in search results, on social media, and on review sites. Yext makes it easy to monitor your online reputation and respond to reviews and social media posts in one place. You can also use Yext to proactively improve your reputation by publishing positive content about your business across the web. If you're looking for a comprehensive solution for managing your online reputation, Yext is a great option.
Tip: IMG Funnels has a special discounted deal on Yext Listings, a part of Yext that deals with online listings and reputation management.
Sending Review Requests
Review Requests are one of the most important aspects of reputation management. By sending Review Requests, you are able to keep your name and brand in front of potential customers and clients. This allows you to stay top of mind and increase the likelihood that they will do business with you in the future.
Here are a few things to keep in mind when sending an invite to Review your company:
Give your customer some time to use your products or services
Generally speaking, anywhere from 1 to 14 days should be allowed for the customer to actually use your products or services before you send a review request.
Make sure the invite is personal
A generic invite is more likely to be ignored than one that is addressed to the individual by name.
Keep the invite short and to the point
No one wants to read a long, drawn-out invite.
Make sure the invite is relevant
Make sure you're sending a request to review the right company, product, or service.
Follow up
After sending an invite, make sure to follow up with the person to see if they are able to attend. This shows that you are interested in their response and helps to solidify your relationship.
Tip: Don't send invites to just anyone. If the customer is obviously unsatisfied with your products or services, attempt to resolve the issue in-person rather than just moving on to the next step in a guideline or automation. If you get a negative review, respond calmly and create content to help "drown out" any bad reviews.
Monitoring Your Reputation
Monitoring your reputation is important when it comes to reputation management. You need to know what people are saying about you online, and you need to be able to respond quickly to any negative comments or reviews.
Yext will automatically send you alerts when a customer reviews your business online or when someone comments on your posts. You can also set up Google Alerts for your name or your business, so you’ll be notified anytime someone mentions you online. You can also regularly check review sites like Yelp or Google Reviews to see what people are saying about your business.
If you see any negative comments or reviews, don’t panic. Take a deep breath and try to respond calmly and professionally. Thank the person for their feedback and see if there’s anything you can do to improve their experience. If you can’t fix the problem, at least you’ve shown that you’re willing to listen and try to make things right.
Monitoring your reputation isn't the only thing you need to do. You also need to make sure you’re proactively building a positive reputation. That means creating great content, interacting with your customers, and making sure you have a strong online presence.
Tip: Set up alerts with Yext or Google Alerts.
